Have you ever thought about launching your blog? Have you ever wondered what it takes, not just to start that blog, but to build it successfully over time to make money online or generate passive income? Clearly, you are not alone. Millions of people try to blog, but very few generate substantial income from their efforts.
However, if you are starting a blog for the purpose of making money and you are not really interested in writing in the first place, you are wasting your time greatly. The art of blogging is not simply scientific or stereotyped. Without an ingrained passion for your craft, you will face an avalanche of frustration and discomfort.
Why? While it is relatively easy to start a blog, it is a monumental undertaking to generate any semblance of traffic and to benefit from your hard efforts. You need laser focus and tenacity to build an audience or achieve massive saturation with your prose. It takes time and long, long afternoons burning the proverbial midnight oil.
Take it from me. As a blogger who has built a substantial platform with hundreds of thousands of monthly visitors, I can enjoy the warm glow of success. However, I can’t sit around for long enjoying the freedom and passive income my blog has created. Without the constant addition of insatiable content, any blog can die.
So what does it take to start a successful blog and make money online? I guess it depends on what you consider successful and what you consider making money. If, like millions of other potential bloggers, you are looking to dig deeper, you have a long way to go.
But if you’re willing to put in the time and effort, and can remain persistent over the years (and yes, I did say years), you can definitely make substantial income online. In fact, your blog is most likely one of the best passive income generating hubs and if done right you can attract the right customers no matter what industry or niche you are in.
How to Start a Blog: Step-by-Step
Okay, if I haven’t discouraged you yet and you are serious about launching the next Mashable or TechCrunch or any other blog that you think is hugely successful in your eyes, then this is what you should be doing step by step fashion. The more you prepare and plan, the more likely you are to be successful in the long run.
1. Pick a Topic
Make it clear what you are going to talk about. Define a topic or niche and design all your content around these things. This will help you not only laser-focus your writing, but also create digital products and services that complement your content.
This allows you to engage customers by attracting them with your highly informative posts and then attracting them with a lead magnet before placing them in your sales funnel (more on that in a moment).
2. Select a Platform
While WordPress is the most popular platform for blogging, there are others you can take advantage of, such as a microblogging platform like Tumblr, Blogger.com, and even Medium. However, if you take your blogging efforts seriously, you will probably want to opt for a self-hosted WordPress installation on a custom domain.
Although you can create a blog on WordPress.com with a subdomain like myblog.wordpress.com, you will gain more traction with a self-hosted solution and thus you can use subdomains on popular platforms for your content marketing efforts.
3. Pick a Domain Name
Custom domain names are important if you really want to make money from the blog you start. Rather than relying on a third-party hosted subdomain, look for a short but relevant keyword-rich domain name (if possible) that describes your desired topic, industry, or niche. Use BlueHost, HostGator, 1 & 1 Hosting or any other domain name provider to get your domain.
If you are concerned about things like SEO, when selecting your domain name, you should follow these tips:
- Use a top-level domain (TLD) known as .com or .net
- Keep the domain short, no more than 15 characters
- Try not to buy a hyphenated domain name, as they are most often associated with spammers.
- Avoid using self-hosted subdomains to classify or classify posts.
4. Find a Good Web Hosting Company
There are many good hosting companies. If you are starting a self-hosted blog on WordPress, there are an almost infinite number of options. The important thing is to do your due diligence and pick the right one that fits your budget and make sure the level of service and uptime guarantee are in place.
At first, you’ll probably want to start with a managed WordPress or Virtual Private Server (VPS) solution and scale from there. Eventually, you’ll likely need a dedicated hosting solution with a CDN (below) once you have a few thousand visitors per day.
5. Caching and Content-Delivery Networks (CDNs)
Use a system like W3 Total Cache or WP Super Cache and enable browser caching to make sure you speed up the delivery of your web pages. At first this may not seem so important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google Page Speed Insights to test things before and after installation.
It’s also important to set up a CDN, which will speed up the global delivery of your content. For example, your page can load relatively quickly in the United States, but what happens when someone in Australia tries to load your content? CDNs replicate data across multiple repositories around the world and accelerate content delivery.
This is important for the user experience because most people who concentrate on waiting even a few seconds for a page to load often leave the website and go to the next one in the search results. W3 Total Cache integrates with Amazon AWS and MaxCDN, two great options when it comes to CDN.
6. Enable Permalinks
In WordPress, you need to enable permalinks before starting, which will give you good canonical URLs that are SEO friendly. Permanent links can be found in the settings > permalinks Links section of the WordPress admin and select post name option.
7. Install the AMP plugin
The Accelerated Mobile Pages (AMP) project is a Google initiative to accelerate mobile accessibility to much of its content. The AMP specification, which you can read more about here, helps reduce a web page to its basic structural components with reduced JS and minimized CSS code, for ultra-fast page speeds.
8. Install Google Analytics
Install Google Analytics so you can track your efforts while building your blog. This is a great way to track your results while using the URL campaign builder by placing links on social media and elsewhere so that you can effectively determine where your traffic is coming from.
9. Setup Google’s Webmaster Tools
Anyone serious about blogging and making money should take advantage of Google’s webmaster tools to see what keywords are ranking and any posts that might affect their ranking ability. It also allows you to submit an XML Sitemap and track keyword impressions along with clickthrough rate. This is one of the most useful tools to grow your website or blog by constantly analyzing your efforts.
10. Learn SEO the Right Way
While you shouldn’t start a blog with the intention of optimizing it to oblivion, you certainly need to understand the basics of search engine optimization so that you pay attention to the key aspects that will affect your ability to rank in search engines such as Google. . Start with Google’s Webmaster Guidelines and absorb and implement that information. Learning SEO is a long and long journey. You should always increase your knowledge and expand your skill set.
11. Regulary Build Useful Content
If you really want to make your blog successful, you need to create useful anchor content. It has to be attractive, keyword focused, insightful, unique, and well written. Don’t write your content for search engines. Rather, write your content for humans, while paying tribute to search engines and what they want. Simply put, it is a skill that develops over time with practice. It is also important to post your content regularly on a weekly basis.
12. Sign Up to an Email Marketing Platform
The best way to make money with your blog is through email marketing, simple and clear. Without a doubt, this offers one of the fastest and safest strategies for earning revenue through your blog. But before you get there, you need to sign up for an email marketing platform like Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft, or any other available platform.
13. Build a Lead Magnet
If you are serious about marketing something online, instead of opting for ads on your blog (which won’t allow you to make real money unless you have at least hundreds of thousands of visitors a day) or engaging in affiliate marketing , you need to create a topical lead magnet that sells a digital product or offers that you create on the backend. The lead magnet attracts people to join your list and provide you with their email address.
14. Build a Digital Product and Position Your Offers
Email marketing and lead magnets are designed to help you build an automated sales machine. However, to do this, you need a product, service, or other type of digital offering on the backend. You can create multiple offers or products, which can guide people along a value chain to your high-priced sales.
15. Create a Sales Funnel
Take the time to build your automated sales funnel. There is a lot involved in sales funnels, but the basic premise is that your visitors will appear on your site when discovering your content, they will enter your sales funnel through an offer through your main magnet or some other tripwire. , and then they will be guided through a journey of drip fed messages on a periodic schedule that will allow you to sell your products and services on autopilot.
16. Get Social
Creating a blog isn’t easy at all. To help you on the road to success, you need to socialize. Not only by networking with other like-minded bloggers interested in online marketing, but also by sharing and interacting with others on social media such as Facebook, Instagram and other social media platforms.
17. Market Your Content
The most important strategy you will find to start a blog and increase your visibility in search engines like Google, and my all-time strategy for climbing search rankings on Google’s SERPs, is content marketing. Marketing your content is a complex process that takes long and seemingly endless hours to create more useful off-site content that links to your main content, but it’s worth it.
You can use this unique strategy to rank number one in Google searches for almost any keyword if done right. There is definitely an art to this, as well as a technical pattern and getting it right. Don’t try to spam or overload your keywords in an attempt to market your content in any way.
Content marketing can be done through articles on sites like Medium.com or Scribd.com, this can be done by answering questions on Reddit or Quora, and this can be done with videos on YouTube or Vimeo, as well as many other media. … The point is, all content should be useful, period. Don’t try to do the least amount of work to get the best performance. You have to do the exact opposite if you want to be successful.
18. Monetize Your Content
Let’s face it, starting and running a blog can be expensive. Don’t expect to get rich overnight. However, there are a few steps you can take to monetize some of your content along the way. Make sure you stay up to date with your content and that your lead magnets help guide people into a sales funnel that will eventually sell your expensive items.
However, that aside, you can always choose to generate small amounts of cash flow by doing other things, such as creating articles that will lead people to courses or audiobooks you have developed, or creating video tutorials that will ultimately sell a lot. of money. package or system that will help teach people what you are really good at.
There are numerous ways to monetize your content and make money from your blog, but don’t try to cut corners along the way. Don’t go for the quick buck if you’re serious about your long-term results. Take action and be persistent if you want to be successful and achieve your goals.